One essential and big advantage of WordPress over free blogging platforms is the power and creativity we get here in the form of Pages. In terms of WordPress, a Page can be defined as a separate entity which is different from posts.
Pages are used to give specific information to the readers on a certain topic. A blogger can give this information in the blog posts also but with time, these posts will lower down in your homepage and eventually, will disappear from the front page and your purpose of serving your readers with exact information will not be completed. So, the main advantage of pages is that they are permanent. They reside at the top of your page with the title of the page.
Choosing pages should be done carefully as you want right pages to appear on the top and also do not want to clutter the top bar with many pages, out of which some of them are of no use. Make sure you have the following 5 pages in your top bar for sure.
About- This has been the most important page for me in my blog and you should take utmost care in writing this. New readers tend to visit this page as they want to know who the man behind the blog is, what he does, what is his background etc. In this page, include something about you and the purpose of your blog i.e. what do you basically write in here.
Archives- This is the page where you store your previous posts written by you till date. I have seen many bloggers skipping this page in their blog but for me it is very important for two reasons. First of all, it gives an idea when you started writing and how has been the post frequency variation since you started.
Contact- You do not want to display your email address on the About page to avoid spam mails. So the best option is to use a contact form in a separate page. It is easily customizable and you have many plugins to choose from. And it gives readers a hassle free option to contact you.
Guest Post/ Write for us- Guest posting has become a rage nowadays to promote blog and it is possible that people want to guest post on your blog. So, it is better to design a separate page for this where you can give readers all the information they want about guest posting like the post length, type of posts you accept and how can they submit.
Advertise- This is a page that depends on your discretion. If you have good traffic and think that you can provide good advertising to the clients, create a page will all the details. Add in there the type of advertising you accept and the rates also. Do not add the line that “For rates, contact the blog owner”.
Adding pages other than that will unnecessarily clutter the page but that is your own choice. I would love to hear which pages you give prime importance to and which pages can be added to the list.